🛒 Google Shopping · Product Ads · High-Intent Buyers

Put Your Products in Front of Buyers Ready to Buy.

Google Shopping Ads show your product image, price, and store name to users already searching to purchase. We manage feed optimisation, bidding strategy, and ROAS growth — so every rupee works harder.

8.1× Average ROAS 18.4K Avg Monthly Clicks ₹25K Starting / Month
🔒 google.com/search?q=buy+running+shoes+india
All
🛒 Shopping
Images
News
Sponsored AD
👟
₹2,499
Nike Air Max Running Shoes
Nike India
★★★★★ (2.4k)
👟
₹1,899
Adidas Ultraboost ✓ Best Deal
Your Store
★★★★★ (1.8k)
👟
₹3,199
Puma RS-X Training Shoe
Puma Official
★★★★☆ (892)
18.4K
Clicks / Mo
2,847
Conversions
8.1×
ROAS
8.1×
Average ROAS
18.4K
Avg Monthly Clicks
2,847
Avg Conversions / Mo
₹25K
Starting / Month
What's Included

Full-Stack Shopping Ad Management.

Feed to ROAS — every layer of your Google Shopping campaigns handled by product ad specialists.

📦

Product Feed Optimisation

Title, description, GTIN, category, and image quality audited and optimised for maximum Shopping impression share — the foundation of high-ROAS campaigns.

🏗️

Campaign Architecture

Smart Shopping, Standard Shopping, and Performance Max campaigns structured with proper product group segmentation so budget flows to your most profitable SKUs.

💰

Bid Strategy Management

Target ROAS, Maximise Conversion Value, and Manual CPC strategies tested and managed weekly — with budget reallocation to highest-performing product groups.

🔍

Search Term & Negative Keywords

Regular search term mining to identify and exclude irrelevant queries wasting budget. Every rupee focused on searchers with genuine purchase intent.

🏷️

Merchant Centre Management

Google Merchant Centre setup, feed error resolution, product disapproval fixes, and ongoing compliance — so your products never go offline unexpectedly.

📊

ROAS Reporting & Insights

Monthly reports showing Clicks, Conversions, Revenue, ROAS, and CPC by product category — with commentary on trends and the optimisation plan for next month.

Shopping Ad Formats
We Master.

Google's Shopping ecosystem has evolved well beyond basic product listings. We use every format strategically.

🛒
Core

Standard Shopping

Classic product listing ads showing image, title, price, and store. The highest-intent ad format on Google — users see exactly what they're getting before clicking.

AI-Powered

Performance Max

Google's AI-driven campaign type that shows your products across Search, Shopping, Display, YouTube, and Gmail — maximising conversion value from one campaign.

🔄
Retargeting

Dynamic Remarketing

Show the exact products viewed by past visitors across the Google Display Network — highly personalised ads that pull warm traffic back to complete their purchase.

🏪
Local

Local Inventory Ads

Show in-store product availability to nearby shoppers searching on Google. Drives foot traffic by displaying real-time stock levels and store location.

📱
Mobile

Showcase Shopping

Lifestyle image ads that appear for broad, upper-funnel queries — introducing your brand and product range to shoppers still in the discovery phase.

🗺️
Maps

Shopping on Google Maps

Appear when shoppers search for products "near me" on Google Maps — critical for retailers with physical stores looking to drive walk-in customers.

Our Process

Feed to ROAS in 2 Weeks.

A structured launch that gets your products live fast — then continuous optimisation to compound returns.

01

Feed & Account Audit

Full audit of your product feed, Merchant Centre health, and existing campaign structure — identifying every ROAS killer before we touch the budget.

02

Feed Optimisation

Rewrite titles, descriptions, and categories for Shopping search intent. Fix disapprovals and add missing GTINs to maximise eligible impressions.

03

Campaign Build & Launch

Campaign structure, product group segmentation, bid strategies, and conversion tracking configured. Live within 7 days of feed approval.

04

Optimise & Scale

Weekly ROAS reviews, search term analysis, bid adjustments, and budget reallocation. Monthly strategy calls with performance projections.

Frequently Asked Questions

Search Ads are text-based and triggered by keyword matches. Shopping Ads show product images, prices, and store names — triggered by your product feed. Shopping Ads typically deliver higher conversion rates because buyers see the product and price before clicking, making every click higher quality.
Yes — Shopping Ads run through Google Merchant Centre, which holds your product feed. If you don't have one, we'll set it up, verify your domain, and connect it to your Google Ads account as part of our onboarding process.
ROAS varies by category, margins, and competition. Fashion and accessories typically see 4–7× ROAS, electronics 3–5×, niche products can reach 10×+. We set realistic targets based on your margins in the audit phase — not inflated promises.
Yes. We connect Shopify and WooCommerce stores to Google Merchant Centre via the official app or a product feed plugin. Your inventory syncs automatically, so product updates reflect in ads without manual work.
There's no minimum — Shopping Ads work with even a single product. However, stores with 20+ products see more optimisation opportunities. We structure campaigns differently for small catalogues (10–50 SKUs) vs large ones (500+ SKUs).
Yes. We manage both Standard Shopping and Performance Max — choosing the right mix based on your catalogue size, conversion data, and goals. PMax is powerful but needs careful asset management and monitoring to prevent wasted spend.
We recommend ₹20,000–₹30,000/month in ad spend as a starting point to gather enough conversion data for Google's Smart Bidding to learn effectively. Our management fee starts at ₹25,000/month separately.
Yes, and we strongly recommend it. Dynamic Remarketing shows the exact products viewed by past visitors — converting warm traffic that didn't buy on the first visit. It's typically the highest-ROAS campaign in any e-commerce account.
Related Services
🔍 Google Search Ads 🔄 Retargeting Ads 📘 Meta Ads 🛍️ E-Commerce Development 🤖 AI Ad Creatives

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into Consistent Revenue?

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