🔄 Retargeting · Cross-Platform · Revenue Recovery

97% of Visitors Leave. We Bring Them Back to Convert.

Most visitors don't buy on their first visit — but that doesn't mean they're lost. Retargeting ads follow your warm audience across Google, Meta, and YouTube with the right message at the right moment to recover abandoned revenue.

12.4% Avg Conversion Rate ₹420 Avg CPA ₹25K Starting / Month
clickdecoded.com — Retargeting Dashboard
Audience Recovery Funnel — Last 30 Days
● Tracking Active
Visitor Journey
All Visitors
Total Visitors
48,200
Engaged (30s+)
Engaged Users
29,884
Abandoned Cart
Cart Abandoners
18,316
Retargeted
Recovered Conversions ✓
5,978
12.4%
Conv. Rate
₹420
Avg CPA
7.8×
ROAS
Running on: 🔍 Google 📘 Meta ▶ YouTube 🛒 Shopping
12.4%
Avg Conversion Rate
7.8×
Average ROAS
₹420
Avg Cost Per Conversion
₹25K
Starting / Month
What's Included

Cross-Platform Retargeting,
Fully Managed.

Pixel to purchase — every layer of your retargeting ecosystem set up, segmented, and continuously optimised.

🔍

Pixel & Tracking Setup

Google Tag, Meta Pixel, and LinkedIn Insight Tag installed and verified. Event tracking configured for page views, add-to-cart, checkout, and purchase — the foundation of effective retargeting.

🎯

Audience Segmentation

Visitors segmented by behaviour — homepage browsers, product viewers, cart abandoners, checkout dropoffs, and past buyers — each receiving different messaging matched to where they stopped.

🖼️

Ad Creative Strategy

Creative briefs and copy tailored per audience segment. Cart abandoners see urgency + offer. Past buyers see upsell. Top-funnel visitors see social proof — messaging that matches intent.

📅

Frequency & Sequence Management

Ad frequency caps, sequence logic, and audience exclusions prevent ad fatigue and ensure the right ad appears at the right stage — never annoying, always relevant.

🌐

Cross-Platform Coordination

Retargeting campaigns coordinated across Google Display, Meta, YouTube, and Shopping — so your audience encounters consistent messaging wherever they spend time online.

📊

Attribution & ROAS Reporting

Monthly reports showing recovered revenue, CPA per audience segment, ROAS by platform, and frequency data — with full attribution clarity across your retargeting funnel.

Every Retargeting Format,
Every Platform.

We deploy the right retargeting type based on your audience behaviour and purchase cycle.

🖥️
Google

Google Display Retargeting

Banner and responsive display ads across 2M+ Google partner sites. Keeps your brand visible to past visitors browsing news, blogs, and apps across the web.

🛒
Shopping

Dynamic Shopping Retargeting

Show the exact products viewed by each visitor — auto-populated with real price and image. The highest-ROAS retargeting format for e-commerce.

📘
Meta

Facebook & Instagram Retargeting

Feed ads, Stories, and Reels retargeting on Meta — reaching past visitors during their social browsing with dynamic product ads or custom creative sequences.

YouTube

YouTube Bumper Retargeting

6-second non-skippable ads delivered to past site visitors watching YouTube — high-frequency brand recall at extremely low CPM. Ideal for mid-funnel warmth.

📧
CRM

Customer List Retargeting

Upload your email list to Google and Meta to retarget existing customers with upsell, renewal, or re-engagement offers — or exclude them from acquisition campaigns.

🔗
Lookalike

Lookalike Audience Expansion

Build Lookalike Audiences from your highest-value converters to reach new prospects who behave like your best customers — bridging retargeting into prospecting.

Our Process

Pixels Live in Week 1.
Revenue Recovered by Week 3.

A structured setup gets retargeting audiences building from day one — with optimisation compounding returns month over month.

01

Audit & Pixel Audit

We audit existing pixel health, audience sizes, and current retargeting (if any) — identifying gaps, missed revenue, and quick-win opportunities before we build.

02

Audience & Segment Build

Pixel events configured, audience windows set (7 / 14 / 30 / 90 day), and segments defined by behaviour — so every ad speaks to exactly where the visitor dropped off.

03

Campaign Launch

Cross-platform campaigns live across Google, Meta, and YouTube with frequency caps, exclusions, and sequence logic configured from the start — no spray-and-pray.

04

Optimise & Expand

Weekly creative rotation, audience performance reviews, and monthly strategy calls. Lookalike expansion once retargeting audiences mature and conversion data is rich.

Frequently Asked Questions

They're essentially the same thing — "remarketing" is Google's term, "retargeting" is used industry-wide. Both refer to showing ads to people who've previously visited your website or interacted with your brand. We use both terms interchangeably.
Google Display requires a minimum of 100 users in an audience; Meta requires 1,000. We recommend at least 500–1,000 monthly website visitors for retargeting to be cost-effective. If your traffic is lower, we focus on growing it first before launching retargeting.
Effective retargeting feels helpful, not intrusive. We use frequency caps (typically 3–5 impressions per person per day), audience exclusions for past converters, and sequenced creative that changes over time — so users see relevant ads, not the same banner 50 times a day.
If pixels are installed on day one, 7-day audiences build within the first week. 30-day audiences are mature by end of Month 1. For new businesses with limited traffic, it takes 4–6 weeks for audiences to reach the minimum thresholds for effective campaigns.
Dynamic Shopping Retargeting (Google) typically delivers the highest ROAS for e-commerce at 6–12×. Meta retargeting performs best for B2C lifestyle brands. YouTube bumper retargeting offers the lowest CPM for awareness. We allocate budget based on what your specific audience data shows.
We provide creative strategy, copy, and briefs — and can coordinate with your design team or connect you with our creative partners. For e-commerce dynamic retargeting, Google and Meta auto-generate ads from your product feed so no separate creative is needed.
Yes — B2B retargeting is highly effective given long sales cycles. We retarget LinkedIn visitors and website visitors with Google Display and Meta ads offering case studies, demo invitations, and social proof — keeping your brand front-of-mind through a 3–6 month decision process.
Audience monitoring, creative rotation, frequency management, bid adjustments across all platforms, exclusion list updates, and a monthly performance report covering recovered conversions, CPA, ROAS by segment, and the optimisation plan for the following month.
Related Services
🔍 Google Ads 📘 Meta Ads 🛒 Shopping Ads ▶ YouTube Ads 🤖 AI Ad Creatives

Stop Losing Visitors Who
Were Ready to Buy.

Get a free retargeting audit — we'll show you exactly how much revenue you're leaving behind and how to recover it.