💼 B2B Advertising · Decision-Maker Targeting · 100M+ India Users

LinkedIn Ads That Reach Decision-Makers Directly.

Stop cold-calling CEOs and chasing unqualified leads. LinkedIn Ads put your message in front of the exact job titles, industries, and company sizes that matter — when they're in a professional mindset.

312 Avg Leads / Month ₹680 Avg Cost Per Lead ₹25K Starting / Month
linkedin.com/campaignmanager — Click Decoded
Campaign: B2B SaaS Lead Gen · Sponsored Content
● Active
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We helped a B2B SaaS company generate 312 qualified leads in 90 days — all from LinkedIn Ads targeting decision-makers by job title + company size. Here's exactly how we did it →
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👍 247💬 34 comments↗ 89 reposts
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847K
Impressions
🎯
312
Leads
💰
₹680
Cost / Lead
Lead Volume — Last 30 Days
847K+
Impressions Delivered
₹680
Avg Cost Per Lead
4.2%
Avg CTR (B2B)
₹25K
Starting / Month
What's Included

B2B LinkedIn Ads,
Fully Managed.

Every element of your LinkedIn campaign — ICP targeting to lead nurturing — handled by certified specialists.

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Precision B2B Audience Targeting

Target by job title, seniority, company size, industry, and skills. Reach only the people who can actually make buying decisions — no budget wasted on irrelevant viewers.

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Lead Gen Form Setup

Native LinkedIn Lead Gen Forms pre-populate with profile data, removing friction and dramatically increasing form completion rates vs. sending traffic to a landing page.

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Sponsored Content & Creative

Ad copy, carousel creative briefs, and document ad strategies engineered for a professional audience — authoritative, value-first messaging that drives action.

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Retargeting & Lookalike Audiences

Retarget website visitors and LinkedIn video viewers. Build Lookalike Audiences from your best customers to expand reach to new, similar decision-makers.

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Bid Strategy & Budget Optimisation

Maximum Delivery, Target Cost, and Manual Bidding strategies tested and rotated weekly to minimise CPL while maximising lead quality for your sales team.

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CRM Integration & Lead Reporting

LinkedIn Lead Gen Forms connected to your CRM or Google Sheets. Monthly reports covering Impressions, CTR, CPL, Lead Quality score, and pipeline value generated.

The Right LinkedIn Ad Format
for Every B2B Goal.

We select and combine formats strategically based on your funnel stage and sales cycle length.

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Top Funnel

Sponsored Content

Single image, carousel, and video ads in the LinkedIn feed. Builds brand awareness and thought leadership with your exact ICP at scale.

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Lead Gen

Lead Gen Forms

Native forms that open inside LinkedIn with pre-filled profile data. Our highest-converting format — 3–5× better completion rate than external landing pages.

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Direct Outreach

Message Ads (InMail)

Personalised messages delivered directly to LinkedIn inboxes. Ideal for event invites, demo requests, and high-value B2B offers that need a direct 1:1 feel.

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Content

Document Ads

Promote whitepapers, case studies, and guides that prospects can read inside LinkedIn — capturing leads via gated download without leaving the platform.

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Multi-Product

Carousel Ads

Showcase multiple services, use cases, or customer stories in a single swipeable ad. Great for complex B2B solutions with multiple decision-maker personas.

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Retargeting

Retargeting Ads

Follow website visitors and LinkedIn video viewers with bottom-funnel messaging — demo invites, case studies, and offers timed to the buyer's journey stage.

Our Process

ICP to Qualified Leads.
In 3 Weeks.

A structured launch process that gets campaigns live fast and feeds your sales team qualified B2B leads.

01

ICP & Audience Mapping

We define your Ideal Customer Profile — job titles, seniority, industry, company size — and build hyper-targeted LinkedIn audience segments.

02

Ad Creative & Offer Strategy

Value-first ad copy, Lead Gen Form structure, and creative briefs built for a professional audience that ignores generic promotional messaging.

03

Launch & Integrate

Campaigns live with Lead Gen Forms connected to your CRM. Every lead captured automatically, no manual CSV downloads needed.

04

Optimise & Scale

Weekly CPL reviews, A/B testing of targeting segments and creatives, monthly strategy calls. Scale budgets to audiences generating the best pipeline.

Frequently Asked Questions

Absolutely. LinkedIn has 100M+ users in India including C-suite executives, founders, and senior managers at companies of all sizes. For B2B services, SaaS, consulting, and professional services, LinkedIn delivers the highest quality leads of any paid channel — though CPL is higher than Google or Meta.
LinkedIn requires a minimum daily budget of approximately ₹840/day (~$10). We recommend ₹30,000–₹50,000/month in ad spend to gather enough data for meaningful optimisation. Our management fee starts at ₹25,000/month separately.
In India, B2B LinkedIn Ads typically deliver CPLs of ₹500–₹2,500 depending on target audience size and offer type. Niche C-suite targeting costs more per lead but delivers dramatically higher close rates. We optimise aggressively to minimise CPL without sacrificing quality.
First leads typically arrive within the first week. Meaningful CPL data needs 3–4 weeks of spend. Most clients see optimised CPL and consistent lead flow by Month 2. B2B sales cycles mean pipeline impact is usually measurable by Month 3.
B2B SaaS, IT services, management consulting, legal and CA firms, HR & recruitment, manufacturing, financial services, and professional training all perform extremely well. Any business selling to professionals, managers, or enterprise companies is a strong fit.
Yes. Our team writes all ad copy and Lead Gen Form content — headlines, body text, CTA copy, and thank-you messages — tailored to your ICP and value proposition. You approve before anything goes live.
They're complementary, not competitive. LinkedIn builds awareness and generates top-funnel leads from your exact ICP. Google captures demand from people already searching for your solution. Running both together creates a full-funnel B2B lead engine.
Monthly visual reports covering Impressions, Clicks, CTR, Leads, CPL, Lead Quality score, and spend by campaign — with strategy notes and the plan for the following month. Lead data is synced to your CRM or shared via Google Sheets in real time.
Related Services
🔍 Google Ads 📘 Meta Ads ▶ YouTube Ads 🔄 Retargeting 🤖 AI Ad Creatives ⚙️ Programmatic SEO

Ready to Fill Your Pipeline
with Qualified B2B Leads?

Tell us your ICP and we'll show you exactly how many decision-makers you can reach on LinkedIn today.